Society of Exchange Counselors

The Nation’s Premiere Real Estate Marketing Group

Founded in 1961 on the philosophy that Real Estate is a People Business, the Society of Exchange Counselors is the nation’s premier creative real estate marketing organization. Our worldwide members are leaders in creative real estate and experienced commercial and investment real estate brokers, counselors, developers, asset managers, financiers, investors, exchangors, consultants and educators.

The Society conducts six national invitational marketing conferences each year. The purpose of these conferences is to permit our members and their guests to meet and transact business. Those attending are among the most outstanding investment brokers in North America.

Who We Are

Meetings Held Since 1960
Avg Meeting Inventory
$ 0 MM

Mission Statement

“Our Mission is to conduct the most dynamic commercial real estate marketing events nationwide, using the concepts of client counseling, creative formulas, education, technology and cooperation. This marketing approach is based upon professionalism, integrity and deep personal relationships.”


Being dedicated to what is true in the discipline of real estate problem solving.

EXPERIENCE: (Professionalism)

The pursuit of one’s individual discipline in real estate based on time proven principles; the pursuit of continued education, and, performance based on accountability.

COUNSELING: (Understanding)

Identifying the task and determining the desired result for all parties concerned.


Grow our qualified membership each year with multiple and diverse expertise

Teach our courses, philosophies, and concepts to commercial brokers – nationwide

National Sponsors

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